The War on Truth

How Our Leaders Lie While Pretending Not to

“Upon their strings, the papers dance,
Ink-stained puppets, in dark romance,
With sharpened quills, they pen their lies,
To fan the flames, and stoke the cries.

For war and ruin, they conspire,
To set the world's stage afire,
With whispered words and twisted truth,
They prey on minds, both old and youth.”

“Freedom” — The Frontier Man

When Language Becomes a Weapon

On February 5, 2003, U.S. Secretary of State Colin Powell stood before the United Nations Security Council, holding up a small vial of white powder. “Less than a teaspoon of dry anthrax,” he warned, “shut down the United States Senate in the fall of 2001.” Then, looking around the chamber with solemn authority, he declared: “There can be no doubt that Saddam Hussein has biological weapons and the capability to rapidly produce more, many more.”

The room was silent. Powell was composed, deliberate, and gravely persuasive. He spoke of intercepted communications, decontamination trucks, and “mobile biological weapons factories.” At one point, he looked directly into the cameras and said: “Every statement I make today is backed up by sources, solid sources. These are not assertions. What we’re giving you are facts and conclusions based on solid intelligence.”

The speech was a masterclass in performed sincerity: measured tone, scientific language, visual aids, and emotional appeals to fear and responsibility. And yet, the weapons were never found. The intelligence was deeply flawed. Years later, Powell called the speech a “painful” and “permanent blot” on his record. But by then, the damage was done. Believing his words, the United States hurtled toward an 8-year war that would cost hundreds of thousands of lives and trillions of dollars, destabilize an entire region, and erode trust in Western institutions for a generation.

This moment was not just a policy failure—it was a linguistic deception event. It revealed how language, delivered with sincerity and confidence, can be used not just to mislead, but to fabricate consent for war. Powell did not scream. He did not lie in the crude, cartoonish fashion of a propagandist. He lied in the way that matters most today: with calm authority, persuasive language, and all the trappings of truth.

Language is not just how we speak—it’s how we make sense of the world. We use words to describe reality, to build trust, to create laws, and to express values. But words can also be used to manipulate, to hide the truth, and to control how people think and feel. Today, many leaders lie—often not by making obvious false statements, but by bending language in subtle, clever ways. They say things that sound honest while hiding dishonesty beneath the surface. This essay explores how this form of deception works, why it’s so dangerous, and how we can learn to recognize it.

As George Orwell wrote in his seminal 1946 essay Politics and the English Language, political language “is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.” The philosopher Hannah Arendt warned that the destruction of truth is central to authoritarian rule. In her 1971 essay “Lying in Politics,” she argued that when facts become unstable, people become more susceptible to propaganda and demagogues. This essay follows their insights by examining how modern leaders cloak deception in respectable forms—and how language itself can become corrupted in the process.

Here are some examples of how language is used to deceive:

Empty Assurance: Saying Something Without Meaning Anything

Sometimes leaders say things that seem reassuring, but don’t actually commit to any action. For example:

“We take these concerns very seriously.”

This sounds like a promise to act, but it’s often just a polite way to avoid doing anything concrete. It’s a way of pretending to care without taking responsibility.

Passive Voice: Hiding Who’s Responsible

In grammar, the passive voice is when something is done, but the person doing it isn’t named. Compare:

Active voice: “We made mistakes.”

Passive voice: “Mistakes were made.”

Politicians and officials often use passive voice to avoid taking blame. If no one is named, no one can be held accountable.

An example from real life: During the U.S. military prison scandal in Abu Ghraib (2004), officials used phrases like “abuses occurred” instead of “we committed abuses”—shifting attention away from the perpetrators.

Euphemisms: Soft Words for Harsh Realities

A euphemism is a mild or vague word used to replace one that might be upsetting or offensive. Leaders use euphemisms to make unpleasant truths sound acceptable.

Examples:

• “Collateral damage” instead of killing civilians during a military strike.

• “Enhanced interrogation” instead of torture.

• “Restructuring” or “rightsizing” instead of laying people off.

Euphemisms are used not just to protect feelings, but to control how people interpret events. They hide the emotional or moral weight of what’s really happening.

Framing: Shaping How We See the World

Framing means choosing words or phrases that guide people toward a specific interpretation, even if the facts don’t change. It’s like putting a photo in a red frame versus a black one—the image stays the same, but the mood changes.

Examples:

• A protest can be framed as a “riot” (dangerous and chaotic) or a “movement for justice” (noble and necessary).

• A tax cut might be called “relief” (implying suffering) or “a handout to the rich” (implying unfairness).

Framing is powerful because it affects how we emotionally and morally respond to events. Leaders and media often use framing to sway public opinion without changing the actual facts.

Vagueness: Speaking Without Saying Anything

Vague language allows leaders to appear like they are taking action or making promises, while avoiding specifics that could hold them accountable.

For example:

“We will explore all options.”

This statement sounds responsible, but it doesn’t mean anything concrete. It creates the illusion of leadership without committing to a path.

Similarly, companies say things like:

“We are committed to sustainability.”

What does “committed” mean here? Are there goals? Deadlines? Actions? Often, no. It’s a public relations move that sounds good but says little.

Performed Sincerity: Acting Honest Without Being Honest

Sometimes, deception doesn’t happen in the words themselves, but in how those words are delivered. Politicians often use body language, tone of voice, or emotional stories to appear sincere.

Examples of performed sincerity:

• Speaking in a casual or emotional tone: “Look, folks… I understand.”

• Sharing personal stories: “As a mother/father, I know how hard this is.”

• Making eye contact, lowering the voice, or even crying.

These cues signal honesty—but they can be faked. A speaker can appear heartfelt while saying something misleading or false. This is a kind of performance, and it’s powerful because humans are wired to trust people who seem sincere, even when we should be skeptical.

Understanding Why Deceptive Language Works

To resist manipulative language, we must also understand why it so often succeeds. Human cognition is not wired for constant vigilance. Psychologists have shown that we rely on mental shortcuts—heuristics—to process complex information quickly. When a speaker appears calm, authoritative, or emotionally in tune with our values, our brains often substitute these cues for critical scrutiny. This is known as the affect heuristic: we tend to judge statements as true if they are spoken with alleged authority, make us feel good, or align with our group identity.

Moreover, confirmation bias leads people to accept claims that reinforce what they already believe, while discounting facts that challenge their worldview. Motivated reasoning—our tendency to reason toward a desired conclusion rather than truth—further compounds the problem. In this environment, performed sincerity becomes a powerful weapon. It doesn’t just bypass reason—it co-opts it. When paired with emotionally charged framing or repetition, such language can implant durable falsehoods in the public mind, even after the original claims are debunked.

This is why political deception isn’t merely a moral failure—it is a psychological deception strategy. And countering it requires not just moral will, but also cognitive awareness.

Why This Matters: The Collapse of Shared Truth

When leaders constantly manipulate language, people stop trusting not just politicians—but words themselves. Eventually, facts become meaningless. People stop asking “Is this true?” and start asking “Is this what my side believes?”

Philosopher Harry Frankfurt, in his essay On Bullshit, draws a crucial distinction: a liar knows the truth and hides it; a bullshitter is indifferent to whether what he says is true or false. Today’s crisis is not just the result of lies—it is a culture of indifference to truth itself. In such a world, language becomes noise, facts become partisan tokens, and public debate descends into meaningless spectacle. If words no longer connect us to reality, then democratic deliberation becomes impossible.

This creates division, confusion, and cynicism. If everyone is lying, who can you believe? When words no longer describe reality, we can no longer solve real problems together. Society breaks down.

What We Can Do: Becoming Language-Aware Citizens

To fight back, we don’t need more shouting—we need better listening and sharper thinking. Everyone should learn how to spot dishonest language.

Here’s how:

Question euphemisms: What’s the real thing being described?

Ask who’s responsible: Is the speaker avoiding blame?

Look for specifics: Are they telling you what they’ll actually do?

Watch for performance: Do they sound honest—or are they being honest?

Compare frames: Are you being nudged toward one moral viewpoint without being shown the full picture?

Being alert to these tricks doesn’t make us cynical—it makes us better citizens. We can demand clarity. We can call out manipulation. We can protect the connection between words and truth.

A Way Forward: Concrete Steps for Rebuilding a Truthful Society

Recognizing the problem is the first step. Acting on it is the next. Rebuilding a culture that values truth in public language requires specific, systemic interventions. These steps—especially in education, media, governance, and technology—can begin to reverse the damage caused by manipulative speech.

Language and Media Literacy Education in Schools

We must teach students not only what to think but how to think critically about language.

Curriculum on rhetoric and propaganda should begin by middle school. Students should learn to identify propaganda, euphemisms, spin, framing, passive constructions, and emotional manipulation in advertising, political speech, and media.

Classroom news analysis can train students to compare headlines and coverage across ideological outlets, helping them spot biases and distortion.

Practical exercises should include rewriting euphemistic or vague statements in plain, honest language and exploring how wording changes perception.

By making this a core part of education, we will empower future generations to resist manipulation and demand integrity from their leaders.

Adult Education and Public Campaigns

Not everyone went to school in the age of digital misinformation. We need public-facing efforts to raise linguistic awareness among adults:

Community workshops in libraries, unions, and civic centers can offer training on spotting deceptive language in news and politics.

Public service announcements and social media campaigns can highlight common tricks of misleading language (e.g., “What does ‘mistakes were made’ really mean?”).

Nonprofit alliances can produce open-source toolkits for media consumers and educators to analyze public speech.

This is civic hygiene: just as we teach people to recognize fraud in finance, we should teach them to recognize fraud in language.

Transparency Standards for Political Communication

Laws cannot—and should not—ban free speech. Censorship is not the answer—we must cherish and enforce the precious First Amendment. As history tells us, any attempt to ban “wrong” speech results in necessarily appointing an “arbiter of truth” who becomes a totalitarian censor. The answer to deceptive or misleading speech is not censorship but more truthful speech and more transparency.

But we can push for transparency in how public messaging is produced and labeled:

Plain language laws can require that laws, regulations, government forms, and official statements be written in clear, accessible, jargon-free language.

Full disclosure of conflicts of interest: Just as we require financial disclosures in advertising, all public officials and public campaigns should disclose who funds them.

Independent fact-checking bodies, protected from political control, should have a visible role in live broadcasts, debates, and digital content—flagging vague or misleading claims in real time.

Linguistic Integrity in Journalism and Media

Media organizations must take responsibility for the language they amplify.

Editorial guidelines for clarity and accountability must be introduced which should discourage the use of untruthful and misleading language.

Headlines and soundbites should be held to high standards of factual accuracy and linguistic honesty.

Media watchdogs must be strengthened and made more visible to the public.

We need to praise not just good reporting—but good language use in reporting. Precision must be seen as a journalistic virtue.

Tech Solutions with Human Oversight

Social media platforms shape much of our public discourse. Their algorithms reward emotional, simplistic, or manipulative language.

Algorithmic transparency laws should require platforms to reveal how engagement is promoted and whether misleading content is being amplified.

Linguistic flagging tools: AI-based browser extensions and apps can highlight vague, passive, or euphemistic language in real time—offering users plain-language summaries or counterpoints.

Tech should help us think more clearly, not manipulate us more efficiently.

Living in Truth: A Cultural Shift Toward Courageous Speech

Václav Havel, the dissident playwright who became president of a free Czechoslovakia, believed that “even a single act of truth can shatter the lie.” In The Power of the Powerless, he described “living in truth” not as heroism, but as the quiet refusal to speak what one does not believe. In an age of linguistic distortion, this refusal becomes a revolutionary act. We need to demand a new cultural norm—one that prizes clarity over spin, truth over polish, and moral courage over rhetorical manipulation.

Beyond policy and education, this crisis is ultimately moral. We must reward those who speak clearly and truthfully—even when their message is uncomfortable.

Celebrate plainspoken truth-tellers in journalism, media, literature, and public service. Ensure strong whistleblower protections for those who take risks to tell the truth to the public.

Create cultural norms where untruthful, misleading, and manipulative speech is seen as cowardly, unacceptable, and disqualifying from public service, not clever.

Call out deceptive speech not just as partisan error, but as a civic betrayal.

Truth must become our core value again—not through nostalgia, but through example, courage, and clarity.

Reclaiming the Moral Power of Language

In our time, speaking clearly and truthfully—refusing euphemisms, spin, and pretense—is an act of civic duty. Language must again become a vessel for truth and conscience.

Words are not decorations. They are tools of meaning, tools of truth—or tools of deception. When leaders lie while pretending not to, they unravel the thread of truth that ties language to reality. That thread of truth must be rebuilt—not just by linguists or educators, but by all of us.

To restore truth in society, we must start with language. That means valuing honesty over smooth talk, substance over style, and integrity over performance. It means reclaiming our right to words that mean what they say. Because when we lose that, we don’t just lose trust—we lose our grip on reality. We can no longer understand what is happening and have a truthful debate about our most important issues. And without that debate, democracy cannot stand.

Education is our foundation. Vigilance is our duty. Clarity is our weapon.

To speak truthfully is to act morally. To teach truthfulness is to defend democracy.

And to demand truth from power is not just our right—it is our responsibility.

“Reclaim the right to think and live,
by values that we choose,
And to ourselves our essence give,
no longer to abuse.

A revolution of the mind,
rebellion of the soul.
In every heart, a spark we’ll find,
to make the broken whole.

A sovereign people, wild and free,
we rise to break the chain.
And in our freedom, we shall see,
our true selves once again.”

“Rebellion of the Soul” — The Frontier Man

Artwork

Rebellion of the Soul

The Frontier Man

August 2024

Recommended Literature List

Foundational Works on Propaganda and Language Manipulation

1. Edward S. Herman & Noam Chomsky. (1988). Manufacturing Consent: The Political Economy of the Mass Media. Pantheon Books.
   Describes structural biases in mass media and how they serve power elites. Introduces the “propaganda model” and shows how language and framing are used to manufacture public consent.

2. Edward Bernays. (1928). Propaganda. Horace Liveright.
   Outlines early 20th-century public relations and psychological manipulation. Shows how emotionally charged language can shape public opinion, authored by the so-called “father of PR.”

3. George Orwell. (1946). Politics and the English Language. Horizon, April issue.
   Explores how vague, euphemistic, and inflated political language conceals truth and enables the justification of unethical policies.

4. Drew Westen. (2007). The Political Brain: The Role of Emotion in Deciding the Fate of the Nation. PublicAffairs.
   Uses neuroscience to show how emotional—not rational—appeals drive political persuasion, illustrating how language exploits moral-emotional circuits to influence and polarize.

Modern Studies in Political Language

5. George Lakoff. (2004). Don’t Think of an Elephant!: Know Your Values and Frame the Debate. Chelsea Green Publishing.
   Explains how conservatives and liberals use different cognitive frames and metaphors to influence opinion, highlighting the power of values-based language over facts.

6. Michiko Kakutani. (2018). The Death of Truth: Notes on Falsehood in the Age of Trump. Tim Duggan Books.
   Analyzes the erosion of shared reality through relativism, media fragmentation, and propaganda, focusing on the linguistic tactics of post-truth politics.

Linguistic and Psychological Tools of Deception

7. Adrian Beard. (2000). The Language of Politics. Routledge.
   Dissects how political language employs rhetorical strategies—such as metaphor, modality, and presupposition—to construct authority, obscure intent, and shape belief.

8. Daniel J. Levitin. (2016). Weaponized Lies: How to Think Critically in the Post-Truth Era. Dutton. *(Originally published as A Field Guide to Lies)
   Provides tools for identifying misleading statistics, charts, and linguistic framing, empowering readers to critically evaluate media and political claims.

9. Ryan Holiday. (2012). Trust Me, I’m Lying: Confessions of a Media Manipulator. Portfolio.
   An insider exposé on how digital media ecosystems amplify outrage and misinformation for profit, showing how blogs and social media distort truth.

Classic Literary and Philosophical Works

10. George Orwell. (1949). Nineteen Eighty-Four. Secker & Warburg.
    Depicts totalitarian control through language, most famously through “Newspeak,” demonstrating how restricted vocabulary limits thought and enforces ideology.

11. Harry G. Frankfurt. (2005). On Bullshit. Princeton University Press.
    Makes a philosophical distinction between lying and bullshitting, arguing that the latter—marked by disregard for truth—is more corrosive to discourse.